Archive for February, 2012

ROI Is More Important Than A #1 Ranking

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ROI Is More Important Than A #1 Ranking

One trap SEO professionals and their clients can fall into is focusing too much on getting that number one spot.  It’s easy to see how it happens: we monitor our progress by watching websites move up the rankings, with the top slot marking an easy finish line.  If all we focus on is link building to get that top slot, however, we can lose sight of opportunities to provide better ROI for our web marketing and SEO efforts.

Today I’ve gathered ...

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Drawing A Line In The Sand

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Drawing A Line In The Sand

Where is the line between white hat and black hat when it comes to SEO? Most of the SEO professionals that I know put it right around the place where automation comes into play. More automation, they believe, is unethical and bad for long-term SEO strategy. For the most part they’re right, but holding to that idea too strongly can cost you time and money. Not every bit of automation is bad. There are many things you can automate in ...

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Relaunching the site!

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Relaunching the site!

Welcome to the new version of our site.  We are a Local SEO company specializing in SEO for Google, Bing, Yahoo and much more. Like most people in this industry I know the value of running a well trafficked blog.  I haven’t put the time into it until just now, but I am hoping to get a vibrant community of commenters and guest posters going here.

I have been making my living doing SEO, specifically Local SEO, for about two years now.  I ...

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A Blogger’s Beginning Woes

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A Blogger’s Beginning Woes

Starting a new blog can be exciting for some, and overwhelming for others. I feel it should be both, depending on your goal as a blogger. For instance, someone who is just looking to start a personal blog, and aren’t really focused on the monetizing or generating traffic isn’t going to feel that overwhelmed because all their goals are easily met with something as simple as a registration form. However, if you’re like me and know that blogging can be ...

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Social Media Optimization and You

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Social Media Optimization and You

What used to be just a simple boost in web traffic is now an essential part in surviving as an online business, and in some cases even a brick and mortar business. As more and more demand for comprehensive and accurate search results arises, the search engines get more and more complex in how they rank sites within the SERPs. Search engines now analyze much more than just keywords and links, and one of the biggest themes on the rise ...

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