Search is an integral part of life these days. We use search in every aspect of our lives. Consumers use search engines to find products and services they need, weather it be a lawyer for an automobile accident, or a pet lodging establishment for when pet owners go on vacation. Search engines are also used for our professional lives in school and work. Internet search has become a crucial part in navigating the internet, and finding the best products and services for your dollar.
The internet has grown very fast since it’s early days and as such the need for companies to have an online presence has grown. This has made Search Engine Optimization a very valuable skill to have. After all, the usage of things like phone books and the power of word of mouth has diminished thanks to the wealth of information search engines provide based on what the user/consumer is looking for.
Learning SEO is important for anyone with a website. Even if you plan on outsourcing the work to an SEO professional, you should still understand the basics so you can measure the work being done. It is for this reason that we have put together this handy guide to SEO.
Ranking Factors For Success
- Unique Well Written Content Focused On The User, Not Google
- Website Structure and Navigation
- Web Page Title Tag
- Keyword Focused Anchor Text From External Links
- External Link Popularity
- Unique and Diverse Link Sources
- Local Listings In Citation Sites (Yelp, Manta, CitySquares, etc…)
- Keyword Use On Page and In Content
- Website Description
- Social Media Marketing
The information provided under the Learn SEO menu at the top of this website, and on the left side here, is given in a logical order. You can skip around if you want, but some sections might refer to information in earlier pages. If any page does this it will give you a link to the page with the information, making it easier for you to navigate around. Now lets get to it and learn SEO!