Like all other elements of your website, your content also needs to be properly optimized. Content Optimization is a bit of an umbrella term, encompassing a number of different things. Images, text, blog posts, pages, and videos are all considered content, and all need optimizing. Since search engines are watching, observing, and analyzing all of this content, it is important to make sure that your content is optimized to its fullest.
The first key to content optimization is relevance. Making sure that your content is relevant to your keywords is highly important. When search engines analyze your website, they need to be able to make a clear assessment of what your website is about. An abundance of unclear or substantially irrelevant content may render your good search rankings considerably more difficult to achieve. The primary objective of content optimization is to make things easier for search engines, and you won’t be doing your site any favors by optimizing for irrelevant keywords.
Although optimizing for search engines might be our primary intent, it is still very important not to neglect users. As stated in Website Analysis, you need to find the perfect balance of optimizing for search engines, and retaining a good amount of relevant content tailored for the user. Another part of content optimization is making sure that your content reels in the user’s attention. Make your message clear. Once your message is established, you can then expand your content in great detail. Website visitors shouldn’t need to sift through all of your content in order to get the message. Your content should act as an elaboration of your message once you’ve gotten the user’s attention.
This is content written for the user
Computer Repair is an easy job to fill these days, but with our services you get the best technicians in the field. Our computer repair experts have years of experience, and our prices cannot be beat. If you need services on business computers, home computers, or even laptops and personal devices, then we’re your Computer Repair services company!
This is content written for search engines
Computer repair is obtainable here for all your computer repair needs. Need a computer repaired? Then ourcomputer repair experts are just the people to repair your computer. Computer repair is not an easy task, and if you want your computer repaired right than call us immediately for our computer repair services!
Notice how the first example flows well, and doesn’t sound redundant or repetitive? The second example is very obviously stuffing as many target keywords in as possible, and really makes for poor reading. Google and the other Search Engines pick up on this behavior, and your readers will not enjoy the spammy results of the second example.
Next in content optimization is accessibility. Organization is key. Make sure that your site is easy to navigate, and accessing content is absolutely effortless. Most of this has already been outlined in structural optimization. The easier it is for your users to access your content, the better.
Lastly in content optimization is quantity. One of the things re-iterated in the SEO industry is the search engines’ love for content. One part of optimizing your content is making sure that you have a lot of it. In many cases, it’s good practice to continually add new content to your website. Search engines like to see that your site is active and buzzing. Once you have a plentiful amount of relevant, organized, and easily accessible content, then you’ll be one step closer to getting ranked for the keywords you want.