Link Building, also known as backlinking, is the process of building links to your page using other websites. It is one of the most important aspects of SEO given today’s search algorithms. It works by placing a hyperlink to your website (or a page of your website) on another webpage. This can be viewed as a method of showing your importance to search engines. The more links that you have on relevant, important pages, the more likely you are to get better search engine rankings.
Links can work for you, but they can also work against you. Make sure you’re seeking out high quality links. Avoid link farms and reciprocal linking systems. Seek out links on pages that have the rel=do-follow attribute. This tells search engines that the site linking you has faith in the quality of your content. Do-follow links, if used correctly, can help you rankings when placed on your site to other high authority websites. Your links should also be very diverse. Don’t settle for one source, or a very similar set of sources. Spread them among different techniques, keywords, and site types.
Your best possible linking scenario would be a link placed on a site with a high Page Rank (PR for short) within textual content that’s highly relevant to the page on your site that the link is pointed to. That link should also be marked with a do-follow tag. Other sources of back links could include paid homepage links, blog comments, forum profile links as well as forum post links, directories, and more! Be creative, and always pay attention to where your competition is placing their links.
SEO PowerSuite has a link building tool named LinkAssistant. This tool will help you build out backlinks to your site. There are a number of directories, blogs, forums, and other sites that will allow you to submit information about your site. This tool will help you tap into these resources, as well as tens of thousands of other sites that allow the submission of content.
It’s also important to note that backlinks can be harmful if placed on spammy irrelevant pages, or sites containing malware or other malicious content. However, this will not be a problem when using LinkAssistant and other commerically paid for tools. But many free link building tools may present this risk. As always, check your SEO reports for any inconsistencies.