SEO Reporting is a very important element to successfully optimizing your site. Whenever you make changes to your site or SEO strategy, you must analyze the results. Most search optimization is just a process of taking action, getting feedback, taking more action, and then analysis.
Of course, you will need some feedback to begin with. After completing all on-site optimization, you can then begin the off-site optimization process. SEO PowerSuite contains a number of SEO Reporting tools; use these tools to your advantage. Begin by running a number of tests on your website. The Rank Tracker will help you track your search rankings, as well as keep tabs on your competitors. This will provide you some initial input to analyze. Then use the Website Auditor to obtain the most information on what needs changing, fixing, and optimizing. Once you’ve fixed these errors, analyze again. Repeat this process until everything is absolutely perfect.
Now, remember those rankings we obtained from Rank Tracker? Once you have a good idea of where your rankings stand, you can then take appropriate action for off-site efforts. As stated earlier, SEO is very much a process of action and subsequent analysis. This step might be a bit tricky, as the appropriate action might not be totally clear. In most cases, Link Building is a safe bet to make. Once the best action is determined, it’s just a matter of executing said action until some kind of result is noticeable on your SEO reports.
Your Rank Tracker should do most of the feedback work for you. Once you have reports to analyze, you must then make the determination whether or not your actions were beneficial or not. If beneficial, it’s usually safe to continue what you were doing, at least until your reports tell you that things are somehow getting worse. If the reports show a drop in rankings, or that your actions were detrimental, then it’s recommended that you cease your previous actions, and attempt to nail down what’s bringing your site down. If things aren’t going well, dig as deep into the issue as possible. Is it your competition? Are your backlinks spammy or low quality? Remember, it’s not the end of the world if things don’t go as planned.
Once analysis is complete, take more action, then analyze again when you’re done doing that. Continue this process indefinitely. After good rankings are obtained, they must be sustained. SEO is a rapidly changing industry. One must keep in touch with the changing environment and adapt to newer technologies, strategies, and limitations. However, through all of these changes, SEO Reporting will always be there to analyze what’s changing, how it’s changing, why it’s changing, and what to do about it.