Website Analysis
Website Analysis is yet another crucial step in securing your SEO strategy. As elaborated in SEO Web Development, off-site search engine optimization is only truly valuable if you have an effective website to back it up. But what does this mean? What qualifies a website as effective?
We’ll delve into specifics in Structural Optimization and Code Optimization. Your website may be technically optimized for search engines – which is great if it is. However, the end user must be able to find quality in the site. Without a site that speaks to the user, all of that great search engine optimization goes to waste. In the end, one must find the perfect balance between on-site optimization and content tailored for the user. This is where Website Analysis truly shines.
As stated in Competitive Analysis, studying your competition is vital to the survival of your website in organic rankings. Website Analysis is included within this broader umbrella of observation. Your competition may have a sleek, well-developed website that is likely tailored for the user, but isn’t technically optimized behind the scenes. Or, your competition may have a highly optimized website, with very little or no content tailored for the user. Both situations can be exploited to your advantage. The site that can maintain the perfect balance between both facets will be the victor.
The actual process of analyzing your website is fairly straightforward. There are a number of different tools that will help you analyze every aspect of your website. Once again, we are brought back to SEO PowerSuite. Within this arsenal of SEO weaponry, we are brought to a tool called Website Auditor. This tool is perfect for conducting Website Analysis. After providing some input, Website Auditor crawls your website, analyzing every single aspect of each page, and generates an easy to read report about what if finds. This can then be used in conjunction with the other tools in the SEO PowerSuite tool set to correct any mistakes, make significant changes, or improve the grammatical structure of each page.
Lastly, Website Analysis needs to be conducted repeatedly. Once your site reaches the optimal balance between being technically optimized as well as being accessible to the user, you can worry much less about it. However, if changes are made to your site, it’s good practice to re-evaluate your website to make sure all content is in its optimal condition.
Website Analysis with SEO Power Suite
As we’ve mentioned previously in this tutorial, SEO Power Suite is a very powerful tool. It’s WebSite Auditor module is an extremely expansive resource of information for any webmaster looking to improve in SEO. WebSite Auditor only needs a URL and it’ll do the rest. Depending on the size of the site, this could take anywhere from a few seconds to around half an hour. Upon entering the URL, you can also tick “Show advanced options” if you would like to customize which elements SEO Power Suite will analyze. If you leave this option unchecked, the software will present you with additional options for more data collection once the initial assessment has been completed.
Once you’ve collected all the data you desire to analyze, click on the Reporting tab at the top to display all of your newly collection information in an easy to read format. If you have the Enterprise license, you can also print and save the reports in PDF form.
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