Blogs are associated with a lot of different things in people’s minds, but for some reason business activities rarely make the list. The reality is that blogging is more than just a way for teenagers to pass the time or self-important individuals to share their political opinions. Blogs can be used in several ways to promote your business online.
The first is link creation. By having a reasonable number of links in each blog post back to your wite with relevant anchor text, you help to build your backlink strength and improve your search engine results. These links can also send traffic directly to your website, which in the end is the entire point of online marketing of any kind.
The second way is by creating changing content for your website. Google loves changing content, and it’s very easy to add code to your website that automatically puts up the latest couple blog post titles. Websites with content that changes a couple times a week (or more!) get the attention of search engines and get indexed more frequently, which means your hard work to improve your SEO gets noticed faster.
Most importantly, though, having a blog with solid content about your business helps promote your status as an expert in that field. Establishing a reputation online as someone who knows what they’re talking about it is a great way to drive traffic and business to your site, and it can help your search engine results as well.
Of course, maintaining a blog can be a lot of trouble, especially when you’re busy running your own business. We can help you put together quality content for your blog, either through training for you or your staff on blog management or by creating content directly.
JAN
total
twitter
facebook
google +1
linkedin
stumble
digg
delicious
pinit
reddit
I agree that a blog for business is a must these days simply for the reasons you stated as far as search engines finding he updated content that comes in from the blogs. I do understand the problem with keeping your blog updated etc. when you are busy running a business, but aren’t there companies out there that set up blogs for you and manage them?
There are companies that will do all the work for you. The thing you have to be careful of is hiring someone who doesnt know your industry. If you want to hire someone to do all of the work for you, make sure you get multiple samples of work from a few different firms and choose the one that seems to do the most research.
This was a very useful post I hadn’t really thought about having a blog for my on-line business or my web site for the brick and mortar side of it but I think after reading your blog that it would be very beneficial to me, especially in the SEO part of it. I’ve heard of companies that will set up a campaign for you and manage you blog and comments to your blog, have you?
Like I replied above, there are companies that will do the entire job for you, from setting up the blog to actually posting to it. Just be sure to do your research if you plan on using one of them.
I am considering implementing user generated content for my blog. I have a site that is part Word Press blog and part content management system. Of course, I am a developer and I know how to use certain plugins to restrict access to areas and how to setup a sign up form with various user levels. I also intend to use a rewards system like alpha user points to reward redeemable points to users as they submit content.
RT @computergecko: Blogs can be used in several ways to promote your business online. http://t.co/xvfRDKCB
Essential company motives. for creating a blog.: http://t.co/GRatQDN3
RT @sweetfreind2: Blog http://t.co/sMVEAvnG
Business Reasons For Having A Blog http://t.co/4Oe9qpdA via @ItinerantGroup