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A backlink is any kind of link from an outside website back to your own. Backlinks to your site can exist on review sites, general directories, blogs, or even social networking sites. In the early days of the internet, this was the only way users could find your content, and so they were tremendously valuable.

Now that search engines direct so much of the total internet traffic, backlinks have taken on a secondary importance. Search engines like Google and Bing make their decision on how to order their results based on many factors — most importantly backlinks. The more links to your site the more valuable the content probably is, since so many people are linking to it. Not all backlinks are equal, though. Websites are ranked based on their content, age, and actions. A link from a highly reputable site (such as CNN) is more valuable in the eyes of search engines than a thousand links from tiny, copycat sites.

Creating backlinks for your own site can take forever, and you still may not get the quality links that you need to boost your ranking in search engine results to make it to that all important first page. That’s why it’s so important to have an SEO expert at your side. With the right tools and experience working for you, your website will get the backlinks it needs in a fraction of the time.