SEO, or Search Engine Optimization is probably why you’re here on this site at this moment. Search Engine Optimization is, in its simplest form, a set of skills or techniques used to increase the searchable quality and authority a site presents to the public, and more importantly, to the search engines. In doing so, search engines like Google or Yahoo place more value in said site, ranking it higher for targeted search terms, or keywords as they’re more commonly called, thus delivering a large amount of profitable and convertible targeted traffic.
One doesn’t have to be a genius to see the potential benefit there is to be had with having such a large amount of highly targeted traffic specifically looking for your product, service, or information you’re providing. Now, Search Engine Optimization is not something you just read about over lunch and do that same night. While it may involve a lot of reading and working at it in your free time, it’s just not that simple. SEO is almost like an art form, it takes some time to implement, more time to perfect, and infinite time to maintain. Like art, search engine optimization is constantly changing to suit the changes of our fast paced world and ever morphing search algorithms alike.
Here at Local SEO Company, all of your needs and wants in the realm of SEO can be met, and even more. From Local SEO to Global SEO, and from Web Design to completely building your site from scratch and hosting it in a reliable location, Local SEO Company has your back. We’re not just kids playing in the sand, we’re a team of experienced professionals armed to the teeth with precision tools, and an endless supply of ambition.
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What can SEO do for me?
SEO is often referred to as an investment. It’s a lot like paying for an ad slot on a radio show or placing an ad on a billboard, you’re hoping customers will see your ad and decide they need your product or service. Except in Search Engine Optimization, it’s a bit different. In this instance, the users are already looking for your product, and generally know how to find it. They seek your product or service through search engines like Google using keywords relevant to their goal. Using the powerful techniques known in SEO, you can optimize your site to convince search engines that your site has a better more reliable source for specific keywords.
For example, say you own a site for your law firm, Laws-R-Us LLC. Now, Laws-R-Us which is based in New York, NY is struggling to keep their client base up and maintain profitability. You know there is a lot of potential business for personal injury in the city of New York, and through a little research discover that there are almost 15,000 searches every month for “personal injury lawyer new york” that you could be visible to. An average of 36.4% of searchers click the first result, that’s a potential 5,460 likely clients viewing your law firm’s site for your services every month. And that’s just one keyword!
As we mentioned earlier, SEO is not an over night process. It takes time, most sites take about 6 months to start ranking well. Some only a few months, others longer. It’s also impossible to guarantee any specific ranking. We do not own the rankings and make no promises about getting you to slot one on page one (anyone who does is lying to you). We do however guarantee progress. We have never failed to improve a site’s rankings and most, if not all, have met their goals or are well on their way to meeting them. Our Search Engine Optimization techniques have proven themselves, and we’re always researching and staying up to date on the latest changes in SEO.
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What sort of SEO Techniques?
Much like a successful chef, our recipes are like a closely guarded family secret. We can’t just give away our exact formula, for two reasons. For one, no two sites are a like. Each individual project will inevitably have it’s own individual needs. Our techniques have to be adapted to perfectly fit the needs of your site based on many factors including domain age, content niche, level and strength of competition, and more. Secondly, it’s hard to remain competitive and offer great prices like ours and be giving your secrets away to every other competitor out there.
However, as we explain more thoroughly in our SEO guide, there are a few essential components in any Search Engine Optimization campaign. One being on-site optimization. If your site itself is not perfectly optimized for a set of targeted keywords, than you’re missing out on a lot of potential business. Secondly, building a large and diverse back link profile full of high quality and authority back links leading to your site is one of the biggest boosts you can give to your site in respects to SEO. Lastly, more and more our online world relies more heavily on, and pays much more attention to, social media. Facebook and Twitter have become a huge part of our daily lives and the search engines look to social media giants like these and the likes of Digg, Reddit, Tumblr and more, for advice on who’s popular and who isn’t. If you don’t have a lot of social media buzz surrounding your brand or business, than once again, you’re missing out on some quality opportunities.
There’s much more to it, and many many metrics are analyzed and accounted for in our SEO services. There are a few different types of people out there. Those who are confident in carrying out new and complex projects like SEO, do them right and become successful in their endeavors. There are those who probably have the ability to perform well in SEO and do great things for their business, but do not have the time or maybe aren’t quite as confident in their ability. Then there are those who feel Search Engine Optimization is too involved and complex for them to try and take on themselves, and instead look to companies like Local SEO Company to help them along their way.
No matter who you are, we aim to please. If you’d like to learn more about SEO and the components required to launching a successful campaign, check out our Learning SEO guide. Or if you are looking to get a free analysis of where you stand in the rankings and on the road of SEO, get a free report from us today. Perhaps you know where you stand, and know you need help with Search Engine Optimization and would like to see some powerful traffic generating results done right by professionals who know what their doing? If so, check out our pricing information or contact us for further assistance!