At Local SEO Company we can design your website to any specifications. We will work with you to develop a website that you can be proud of. We believe that a good website should do many things for a business
Web Design Should Provide
A Great User Experience
Ultimately when designing a website, what you’re working for is the end user. The person sitting on the other end of the line, the potential customer browsing your client’s website that you just designed, is what’s most important. The user experience has to be streamlined, effective, productive and ultimately pleasurable to use (or at least not a complete pain). If a user is too inconvenienced, they can just as easily click their back button and click the next best thing down the list in their search results.
Take Amazon.com for instance. They have an excellent data mining and usage platform being employed to make usually great, sometimes poor, suggestions to buyers based on what it knows about them. It’s a great feature and enhances the user experience. They also have a great review system with millions of user inputs on almost every product imaginable. Hearing what others have to say about products can be incredibly helpful, and certainly enhances the shopping experience over brick-and-mortar retail establishments.
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Lastly is their expansive marketplace integration. Not only does Amazon offer a wide variety of products that ship out of their own warehouse, they also seamlessly integrate thousands of other retailers that sell the same products, or others not offered by Amazon. This supports strong competition and encourages innovation, keeping prices low and products fresh. This introduces a problem however. With many retailers listing their products themselves, browsing for products becomes comparable to the fabled needle in a hay stack. Not only are there hundreds of categories, perhaps thousands, but due to the marketplace, one variety of a product may be listed one way, while another variety of the same product is categorized almost completely differently.
Newegg.com is a good example of a easily searchable and browsable store. While they have an advantage in their smaller, more specific product line, they really show great innovation in their search features. Newegg employs a feature called Power Search that any computer builder would come to love. As far as enhancing user experience goes, this feature allows users to narrow down search results by only displaying products with very specific attributes and thus displaying a more pure set of results for the user to browse. They can do this because they have a very great system in place for categorizing new products and also record as many attributes as possible for each product, allowing very specific searches to be executed. These searches can be sorted by metrics like Price, Popularity, Review Quantity and more. Much like Amazon, Newegg also has a great review system with tons of user feedback, and even facilitates direct responses from manufacturers. Enhancing the user experience and always staying on top of user feedback can produce great results and encourages a loyal user/customer base.
Branding and a Professional Image
Brands are important, now more than ever. With the help of social media and mass communication, companies interact with their customers a lot more than previously. Companies spend time and effort creating a presence on sites like Facebook and Twitter, and allow their brand to be exposed to many customers eager to communicate. The more this happens, the more brand loyalty comes into play. If a customer is happy with your composure and your values run parallel to yours, a sort of bond of trust begins to form. If your image is rude, unprofessional, unintelligible, over confident or ignorant or all of these things, the customer will likely be turned off to your brand and may even decide to avoid it.
Branding your business to a catchy logo, slogan, and color scheme is what gives you a memorable name. Your composure, the language you use in business and in social environments, and the values you express are what gives that brand a voice.
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Informative and Efficient Pages About Your Product or Service
The design should be very functional and productive at reaching the overall goal to the page. If the function of the site is a monetized blog, then the design should enhance the content area, and employ the best layout for getting a high CTR (Click Through Rate) on the ads/products the page shows. If the function of the site is to sell services, than there should be ample room for service explanations, testimonials, example media and a convenient direct way to contact the service provider. If the site is there to sell products, weather it be digital or physical products, than the site’s design needs to support a nice clean layout for product pages and listing pages. The design should enhance the navigational features for categories and other product searching tools. Lastly it should include a trust worthy checkout page/cart design that makes customers feel safe in entering their personal information
The Ability to Convert Traffic into Customers, Clients, and Users
In SEO, you commonly have a targeted keyword that links to a page on your site highly relevant to that keyword. That keyword might be something like “local seo service” or even “vacuum repair”, and the page you optimize for it will ideally be high on the first page of the Google search results (or Bing, Yahoo etc). Which means the people clicking that result in the SERP (Search Engine Results Page) searched for that keyword and are now headed to your site as a prospective buyer for the product or service searched for. So what’s next? In the best case scenario, the page the searcher is brought to, known as a landing page, should tell the prospective buyer everything they want to know about the product or service, and give them an effective Call to Action (such as a contact form where the customer can enter their contact details to be contacted by the seller, or a free report request form etc). In most instances these pages are intended to generate leads or make a sale. The design implemented plays a crucial role in the success in those conversions. Key features should stick out, and the call to action should be prominent and easy to use.
What We Can Do
- Unique design from start to finish
- Graphic Design
- Custom content management systems
- WordPress theme, design, and security work
- SEO web design
- Logo design
- Brand development
Web design is a key component in ensuring you have a strong presence online. If a user visits your site from a search engine or other referral, they usually are on their way there to find very specific information in an easily readable format with a well presented structure. The user should be able to easily get around the site and find what they need without having to click that back button and consult some other site on the SERPs (Search Engine Results Pages).
Of course, the most important aspect in basic web design is the aesthetic appeal. Colors should flow together while all the components of the page fit together nice and neat. Seco0nd to that, the functionality of the site’s design must be optimal to provide the best user experience possible.
Think of it like gourmet food. If the dish is not presented in an appealing way, or if the food is not fresh or relevant to the customer’s taste, they probably will not enjoy it as much, or they may refuse to eat altogether. It’s the same with web design. If it’s not presented in a visually appealing and fresh way, the visitor just may turn around and find some where else to go!
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