Posts Tagged 'backlinks'

Managing 404 Errors in WordPress

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Managing 404 Errors in WordPress

Why You Should Manage Your 404s

Any errors on your website can cause serious problems both for visitors and your SEO.  If the first experience a visitor has with your website is a 404 page, they are very likely to bounce off to another website for the information or services they need, instead of looking for the page on your site.   I know when I follow a link from Google and hit a 404 error, I immediately hit the back ...

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ROI Is More Important Than A #1 Ranking

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ROI Is More Important Than A #1 Ranking

One trap SEO professionals and their clients can fall into is focusing too much on getting that number one spot.  It’s easy to see how it happens: we monitor our progress by watching websites move up the rankings, with the top slot marking an easy finish line.  If all we focus on is link building to get that top slot, however, we can lose sight of opportunities to provide better ROI for our web marketing and SEO efforts.

Today I’ve gathered ...

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The Importance of Deep Backlinks

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The Importance of Deep Backlinks

You may already know about the importance of backlinks for your blog or website (if not, check out our post about high pagerank backlinks), but did you know that the address those backlinks point to can be as important as where they come from for your SEO? Search engines and web users know that quality content is the most important thing when it comes to deciding where to go for answers online. Deep backlinks show off the breadth of your ...

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High PageRank Backlinks

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High PageRank Backlinks

A backlink is any kind of link from an outside website back to your own. Backlinks to your site can exist on review sites, general directories, blogs, or even social networking sites. In the early days of the internet, this was the only way users could find your content, and so they were tremendously valuable.

Now that search engines direct so much of the total internet traffic, backlinks have taken on a secondary importance. Search engines like Google and Bing make ...

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