Posts Tagged 'seo'

Managing 404 Errors in WordPress

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Managing 404 Errors in WordPress

Why You Should Manage Your 404s

Any errors on your website can cause serious problems both for visitors and your SEO.  If the first experience a visitor has with your website is a 404 page, they are very likely to bounce off to another website for the information or services they need, instead of looking for the page on your site.   I know when I follow a link from Google and hit a 404 error, I immediately hit the back ...

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ROI Is More Important Than A #1 Ranking

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ROI Is More Important Than A #1 Ranking

One trap SEO professionals and their clients can fall into is focusing too much on getting that number one spot.  It’s easy to see how it happens: we monitor our progress by watching websites move up the rankings, with the top slot marking an easy finish line.  If all we focus on is link building to get that top slot, however, we can lose sight of opportunities to provide better ROI for our web marketing and SEO efforts.

Today I’ve gathered ...

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A Blogger’s Beginning Woes

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A Blogger’s Beginning Woes

Starting a new blog can be exciting for some, and overwhelming for others. I feel it should be both, depending on your goal as a blogger. For instance, someone who is just looking to start a personal blog, and aren’t really focused on the monetizing or generating traffic isn’t going to feel that overwhelmed because all their goals are easily met with something as simple as a registration form. However, if you’re like me and know that blogging can be ...

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The Differences Between SEO and SEM

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The Differences Between SEO and SEM

If you are new to Internet marketing, you may have some questions about the difference between search engine optimization and search engine marketing. Both of these subjects are vitally important to your online marketing campaigns, but each tackles a slightly different angle of the ongoing struggle to get your website noticed.

Both search engine optimization (SEO) and search marketing (SEM) require a specialized set of skills. SEO requires knowledge of search engine and how to effectively optimize a website or web ...

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